Jun 11
21
Compared to other marketing practices like advertising and PR, the SEO industry is incredibly young. As an industry we are still finding our way, establishing best practice guidelines, maturing and, in some cases, still proving our worth as SEO experts, consultants and firms to the marketing “old guard.” One of the ways SEO has legitimized itself in the eyes of the old guard has been to form SEO industry associations, which were designed to promote solidarity and increase the credibility of their members. While some of these associations do a good job of providing education for their members, across the board they could be much better.